I am dedicated philosophically to the principle of simple sophistication.  I always try to analyze in a typical engineer’s logical fashion and consider myself to be a problem solver developing something newer and better to do a job that is not being done adequately today.  This is not necessarily engineering which involves flashes of genius or inspiration.  Making something that is new or better but not totally different from its predecessor is engineering. Products with new versions better fill the need.  One very important thing from my own personal point of view is that I have always been the type to pay very good attention to the details, to make all the details right so that the finished product is competitive, proper, and suitable.

I consider myself a very aggressive person – aggressive but not at the expense of being unwise.

For me, any product should be simple enough, complete enough, and easy enough to understand so that it can be well made and easily operated, yet at the same time, sophisticated enough so that it meets the needs of its users.  Products can not be so sophisticated that they are difficult to use and maintain, but they must be sophisticated enough to do their job efficiently.  I think a professional has a constituency to satisfy, and his obligation to that constituency is to do those things necessary to fill the needs of the people who pay money for his products.  I also hold a great deal of respect for the things that have been done in the past from which I think a great deal can be learned.

One of the challenges to Industry today lies in the fact that we are being asked to do things in a shorter time frame than we would like in order to get the job done.  With the need to do it right, to test exhaustively, to implement things properly, we seldom get enough time to do it the way we would like.  This may have lead, at times, to an emphasis on getting it done, meeting schedules, getting it out the door, and not worrying enough about whether it’s right.  I really think that “good enough” is not going to fill the bill any more.  We have to emphasis top quality and pay tremendous attention to detail all the way.

The efficient use of energy carries higher priority today than ever before.  My own personal feeling is that the total energy problem will be solved, but what concerns me is that energy may become almost prohibitively expensive, in which case we will have to be more alert to using it efficiently.

The principle I promote as a parts and components supplier is basically twofold.  First, one has to have a basic strategy for the kinds of business one wants to be in, and this is determined by careful analysis on the part of people.  These people have to be able to see opportunities and guide company policy so as to take advantage of these opportunities.  Secondly, one has to be a good implementer, i.e. being able to do the job with less investment and at a lower cost that his competitor in order to succeed.

This is all relative to the concept of what the word “profit” means.  To me, profit is the amount which the market will pay for the product less the cost of past sins, the cost of building the product and the cost put in to ensure business in the next year.  Profit should be regarded as a kind of report card, no different from what we got when we were in school.

If I sell good products and I am a good competitor, my company will make a good profit.  The best thing that any business can have is a large number of satisfied, prosperous customers.  If they are prosperous, they can afford to buy the product, and if they are satisfied, they will buy my product in preference to someone else’s.  One does not want customers without money since sales to them prove less profitable, and one does not want customers who are so unhappy with the product that they buy a competitor’s product even though it costs more.  That’s a business reality, is it not?